• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Travel Marketing

Travel and Tourism Trends

  • Travel Event Calendar
  • Sponsored Post
  • About
  • Contact

Japan National Tourism Organization Promotes Japan as a Gastronomy Tourism Destination

December 20, 2022 By admin Leave a Comment

Participated in the 7th UNWTO World Forum on Gastronomy Tourism held in Nara, Japan, attended by more than 450 delegates from 30 countries and over 1,000 online in 125 countries

TOKYO – The Japan National Tourism Organization (JNTO) presented Japan as a destination for gastronomy tourism at the 7th UNWTO World Forum on Gastronomy Tourism held in Nara, Japan, from December 12 to 15, 2022. The World Tourism Organization (UNWTO) defines gastronomy tourism as a type of tourism activity which is characterized by the visitor’s experience linked with food and related products and activities while travelling.

In promoting Japanese gastronomy tourism to the Forum’s global audience, JNTO provided information on destinations across the country where visitors can explore the depth of food culture. These included the host prefecture of Nara, said to be one of the birthplaces of Japanese food culture, including the use of indispensable ingredients such as sake and dashi (broth made with dried bonito flakes, kombu seaweed and shiitake mushrooms).

The Forum, which was organized by the World Tourism Organization (UNWTO) and the Basque Culinary Center, hosted by Nara Prefecture, and supported by the Japan Tourism Agency, brought together more than 450 delegates from 30 countries and over 1,000 online in 125 countries, including stakeholders in the food and tourism sectors.

In the opening, UNWTO Secretary-General Zurab Pololikashvili said: “This year’s Forum represents a unique opportunity for experts to share their best practices and enhance the role of gastronomy tourism in talent, sustainability, innovation, and social inclusion, and highlight its importance for regional and rural development.”

In a panel discussion on Japanese gastronomy tourism moderated by JNTO Executive Vice President Rieko Nakayama, experts in food, sake brewing, and tourism shared best practices. “JNTO uses food as a hook for inbound tourism promotion as it is one of the main motivations for overseas tourists to visit Japan,” she explained. “This panel discussion was very informative from various perspectives, including the fact that the success of gastronomy tourism depends vitally on collaboration among local stakeholders, such as restaurants, sake brewers, farmers, accommodation facilities, and hot springs operators. Developing people with the necessary skills is essential too. We also learned that local cuisine, if strategically branded, can help to improve the brand value of the region itself.”

JNTO will continue to promote Japan as a travel destination for overseas tourists through a variety of activities.

To discover more about Japanese gastronomy tourism and view PR materials that were provided by JNTO at the event, please see the following resources.

TV program
Title: “Program feature on the appeal of gastronomy tourism in Japan”
Program: CATCH JAPAN
Broadcasted by: NHK WORLD JAPAN/jibtv
Schedule: January 27, 2023

Websites
“An epic eating adventure in JAPAN”: https://www.japan.travel/en/gastronomy/
“JAPAN WHERE LUXURY COMES TO LIFE” : https://www.japan.travel/en/luxury/
“Sustainable Travel Experiences in JAPAN”: https://www.japan.travel/en/sustainable/
“Japan Adventure”: https://www.japan.travel/en/sports/adventure/
“Muslim Travelers’ Guide”: https://muslimguide.jnto.go.jp/eng/

PR videos
“GASTRONOMIC EXPERIENCES” : https://youtu.be/qwHyfALL0zs
“Enjoy my Japan -DELICIOUS JAPAN-”: https://youtu.be/pi_pHC6Qcyo

Digital brochures
“JAPAN WHERE LUXURY COMES TO LIFE”
https://partners-pamph.jnto.go.jp/simg/pamph/1617.pdf
“EXPLORE DEEPER Sustainable experiences in Japan”
https://partners-pamph.jnto.go.jp/simg/pamph/1683.pdf

About Japan National Tourism Organization
The Japan National Tourism Organization (JNTO) is an independent administrative corporation under the jurisdiction of the Japan Tourism Agency. JNTO operates tourism promotion offices in overseas countries, promoting tourism to Japan and providing tourist information to overseas visitors.

Filed Under: News Tagged With: Gastronomy Tourism

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • The Guggenheim Bilbao is a testament to the power of architecture, art, and culture to transform a city
  • Azulejos: the Portuguese ceramic tilework
  • The Fascinating World of Deep Sea Creatures
  • Exploring the Charm of Tuscany: A Guide to the Best Towns and Villages
  • Discovering the Hidden Gems of Iceland: A Guide to Off-the-Beat Tourist Spots
  • Asia is home to the highest percentage of people who said they’ll “never travel” again
  • Winter beach destinations are once again becoming a popular choice for travelers
  • Carnival Corporation Expands Next-Generation Wi-Fi Connectivity with SpaceX’s Starlink
  • Popular tourist destinations are facing a shortage of workers
  • ITALIAN CAPITAL OF CULTURE 2023: EVENTS AND PROJECTS INSPIRED BY THE VISION OF “CULTURE AS A CURE” GET UNDERWAY

Travel Magazine

If you’re traveling abroad and don’t speak the local language
Egypt promoting recent archaeological finds to attract more tourists to the country
Literary tourism has become a mass pursuit
Neuschwanstein Castle, Füssen, Germany
Viking Welcomes Guests On Board In Malta
Inside America’s only beluga caviar farm
Viljandi: the Estonian town is full of life and culture
Madeira lets in tourists who can show Covid ‘vaccine passport’
Santa Ynez quickly becoming L.A.’s own version of Napa Valley
La Sagrada Familia

Media Partners

  • Travel Market
  • Virtual Travel Guide
The future of cruises is smaller and more purpose-driven
Deliverect launches “Hidden Gems” contest to support SMB restaurants
Yanolja, South Korea’s leading travel and leisure platform, has completed a USD 1.7 billion investment round by SoftBank
June U.S. Travel Agency Air Ticket Sales Pass $4 Billion
Umbrella Beach Project to Put UAE’s Fujairah on Global Tourism Map
Exploration travel: Antarctica, Alaska, Galapagos, Iceland, and Norway
State Regulations Stand to Sink California Sportfishing Boats
The cruise industry is set for another rough summer
Why Sri Lanka is the perfect place for your post-pandemic travel therapy
Research: US travel industry can boost recovery by addressing trust gaps in areas including price transparency and COVID-19 health and safety
Best view of Melbourne? Ferguson Pier in Williamstown
The Dyrt Announces the 2022 Best Places To Camp: Top 10 in the U.S.
Harbour House, Bristol
Lufthansa is preparing another wave of flight cancellations
A local’s guide to Madrid
Auray, Brittany, France
US cruise ships using Canada as a ‘toilet bowl’ for polluted waste
The Loire is loved for its wines
How to avoid looking like a tourist in France?
Marriott Bonvoy Encourages Travelers to Switch into Vacation Mode with New Summer Openings Worth Logging Off For

Copyright © 2022 TravelMktg.com

Market Analysis & Market Research

We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
Do not sell my personal information.
Cookie SettingsAccept
Manage consent

Privacy Overview

This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary
Always Enabled
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
CookieDurationDescription
cookielawinfo-checkbox-analytics11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional11 monthsThe cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance11 monthsThis cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy11 monthsThe cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytics
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.
Others
Other uncategorized cookies are those that are being analyzed and have not been classified into a category as yet.
SAVE & ACCEPT