• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Travel Marketing

Travel and Tourism Trends

  • Sponsored Post
  • Travel Event Calendar
  • Travel Market
  • Travel Magazine
  • About
  • Contact

In Defence of the Hop-On Hop-Off Bus

August 17, 2026 By admin Leave a Comment

I’ve spent a lot of evenings standing on street corners in other people’s cities waiting for the light to do something interesting, and a fair number of those evenings have been interrupted by a red double-decker sliding into the frame. I’ve thought all the things you’re supposed to think about those buses. The recorded commentary in nine languages that manages to say nothing in any of them. The sunburned upper deck. The idea that you can understand a place from a seat, at fourteen kilometres an hour, wearing a paper headset.

Madrid City Tour open-top bus

So take the snobbery as read. I’m not going to argue that the tour is good, or that the commentary is worth listening to, or that anybody has ever learned anything from it. I want to defend something narrower and, I think, harder to dismiss: the effect the bus has on the city it drives through.

Not tolerable. Not a necessary evil. Good.

Look at Which Bus People Actually Complain About

Here’s a test that settles more of this than any amount of arguing about authenticity. When residents of a crowded European city organise against tourism, which vehicle do they name?

In Barcelona, in 2024, the answer was the 116. Not the Bus Turístic. The 116 is a twenty-seat neighbourhood minibus in La Salut, the sort of service that exists so that elderly people can get up a hill with their shopping. Because Google Maps had learned that it stops near Park Güell, it filled with visitors carrying backpacks, and residents stopped being able to board it. The council raised the frequency until it was among the most heavily served routes in the city, and it didn’t help. What finally worked was asking Google and Apple to delete the route from their maps. Locals who’d laughed at the idea admitted it worked almost immediately.

Read that again, because the shape of it matters. A city fought overtourism by making a public bus invisible to tourists. Nobody in that fight proposed doing anything about the open-top sightseeing loop, which was running the whole time, a few hundred metres away, carrying exactly the same people to exactly the same park.

The sightseeing bus wasn’t the problem. It was the part of the system that was already working.

The People Who Sneer at the Bus Built the Problem

The contempt for the tour bus doesn’t come from residents. It comes from travel writing, and travel writing has spent forty years giving advice that produces the thing residents actually hate.

Skip the centre. Stay in a real neighbourhood. Eat where the locals eat. Take the local bus. Avoid the tourist traps. Get off the beaten path. Every guidebook with a chapter on travelling like an insider, every hidden-gems listicle, every reel shot in a residential courtyard with the caption telling you it’s the last unspoiled corner of somewhere. That’s the doctrine, and the people who hold it are the same people who find the double-decker embarrassing.

Now run the doctrine at the scale of ten million arrivals a year and look at what you get. Short-let flats in buildings where people live. A queue of strangers outside the bakery on a Tuesday morning. Suitcase wheels on stone stairs at two in the morning. Rents in Gràcia and Lisbon’s Graça and Venice’s Cannaregio set by what a visitor will pay for four nights rather than what a nurse can pay for a year.

The tour bus asks nothing of anybody’s building. It doesn’t outbid a family for a flat. It doesn’t take the last seat on the 116. It drives a fixed loop past monuments that were designed for crowds, staffed for crowds and ticketed for crowds, and then it drives it again.

Concentration Is a Policy, Not an Accident

Cities have exactly two options with visitor volume. Concentrate it or disperse it. Dispersal sounds humane and polls well. It also means pushing strangers into streets with no capacity to absorb them, no infrastructure built for them, and residents who never agreed to host them.

Concentration means putting people where the fortifications already are. The Prado has turnstiles and staff. Gran Vía has pavements four metres wide. Cibeles has traffic police. A residential street in La Salut has a corner shop and a woman of seventy-five trying to get home.

The loop is a containment field with a gift shop attached. It also happens to be the only way a large share of visitors can see a city at all: people who can’t walk six kilometres on cobbles, people travelling with small children, cruise passengers with three hours ashore whose realistic alternative is a coach convoy parked somewhere far worse.

What I Still Won’t Defend

The commentary is genuinely bad and has been for decades, and no operator has ever been punished for it, because nobody buys the ticket for the audio. The pricing is hard to justify against a public transport day pass that goes more places for a fraction of the money. A diesel double-decker crawling a fixed urban loop in high season is close to the worst possible use of an engine, and the operators have been slower to electrify than the municipal fleets they share the road with.

And the concession terms are usually a scandal of inattention. Councils negotiate the route map street by street and then hand over the advertising rights on the flanks as an afterthought, which is how the city’s own coat of arms ends up riding around beside whatever the operator managed to sell that quarter.

Fix all of it. Electrify the fleet, cap the frequency, write a decent script, take a proper cut of the ad revenue. None of that touches the argument, because the argument was never about the quality of the ride.

Let them ride the bus.

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • In Defence of the Hop-On Hop-Off Bus
  • EasyJet Agrees £5.7bn Apollo Takeover: What Changes for Passengers and What Doesn’t
  • Taormina Beach Guide: Mazzarò, Isola Bella, and What Nobody Tells You About the Pebbles
  • Juliet’s Balcony in Verona Was Added in the 1930s and the Crowds Do Not Care
  • St Mark’s Basilica in Venice: The Gold Mosaics Are Dimmer Than the Photographs Suggest
  • China Fines Trip.com $770 Million for Locking Hotels Into Exclusive Deals
  • Château de Monbazillac, Dordogne: A difficult childhood. One château too many.
  • Fora Hits $1 Billion Valuation as AI Transforms the Future of Travel Planning
  • The Open Kitchen Experience: Dining Where You Can Watch the Cooking
  • Holland America Line Adds Flåm and Hellesylt to Five 2027 Norway Fjord Cruises

Media Partners

  • Virtual Travel Guide
  • Ancient Rome
Venice at Night Is the Version No Access Fee Covers
The 18th-Century Fountain Hidden Inside Bordeaux’s Customs Museum Courtyard
The Bilbao Effect, 500 Years Early: Jerónimos Monastery And The Guggenheim
Bilbao’s Quiet Renaissance: From Industrial Port to Design Destination
Lisbon’s Seven Hills: A Walking Guide That Tells You the Truth
New Orleans: An American City That Plays by Different Rules
Ha Long Bay Without the Cruise Brochure
Istanbul at the Threshold: A City That Has Always Been Two Things at Once
Iceland’s Ring Road: What the Drive Teaches You That No Photograph Can
Marrakech’s Medina: How to Read a City That Was Not Designed for You
Sponsored Post
About
Contact
Roman Concrete in Museum Fragments: What the Cross-Section Actually Shows
Roman Sarcophagi Spent More Time as Fountains and Church Tombs Than as Graves
Aquincum Museum Reconstructs 16 Roman Faces From Skulls Found on Budapest's Danube Frontier
Roman Public Latrines Reveal an Empire That Built Sanitation Without Achieving Hygiene
The Pont du Gard: Rome's Most Perfect Structure
Water Across the Empire: Roman Aqueducts and the Hydraulic Logic of Conquest
Who Cleaned Roman Rome: The Social Economy of Waste

Media Partners

The Immersive Experience in the Museum World
Japan, China, and Taiwan: A New Triangle of Risk — and a Window of Opportunity for Japan
Ghost Kitchens as Infrastructure: The Shift from Restaurants to Intelligent Food Networks
The Zoom Divide Nobody Saw Coming
The Perfect Budget Content-Creator Kit
Reimagining Prague’s Tourism Future Through Immersive Media and VR Museums
Israel’s Urban Paradox: Tel Aviv Moves, the Rest Stand Still
American Express Global Business Travel (GBTG): Understanding the Business and the Investment Case
Why the Canon R8 Paired With the New RF 45mm f/1.2 Lens Quietly Becomes the Content Creator’s Sweet-Spot
The Future of Travel: A $15.5 Trillion Industry

Copyright © 2026 Travel Marketing

Media Partners: Timey · Publishing House · Ancient Rome · Photography · Calendarial · Transportational