The Olinger Group identifies luxury travel trends among household income levels and across industries in time for the holiday travel season
NEW ORLEANS, Dec. 6, 2022 – Luxury travelers are taking more trips and spending more money as the demand for luxury travel and experiences continues unabated, according to a study conducted in Q4 2022 by The Olinger Group, a market research firm whose specialties include luxury travel and luxury brands.
The Q4 study is a follow-up to The U.S. Luxury Traveler Study 2022, which was conducted in the spring to provide baseline information on the identity, expectations, and behaviors of luxury travelers. The Olinger Group timed the studies to coincide with the summer and holiday peak travel periods, thereby providing timely information to companies specializing in high-end travel experiences.
More than 80% of luxury travelers involve their children in key decision-making processes.
“People told us in the spring that they wanted to take more luxury trips, and now we know they are really doing it,” said Chanttel Allen, Managing Director at The Olinger Group. “And they have more plans on the horizon.”
In addition to confirming the continued demand for luxury travel, the study reveals striking similarities between luxury travelers with household incomes of $100K-$249K and those with incomes above $250K.
“It doesn’t matter if people make $100K or $250K per year, they want to splurge and enjoy luxury travel and experiences,” Allen added.
The study also provides detailed information on how each group interacts with travel advisors, tour operators, hotels, and cruise lines.
A few key findings from the study:
More than 80% of luxury travelers involve their children in key decision-making processes, and more than 90% said their children were influential in one particular decision.
Two hotel chains are significantly more appealing to higher-income ($250K+) luxury travelers, and one is significantly more appealing to lower-income ($100K – $249K) luxury travelers.
Luxury travelers identified the 10 most influential factors in deciding which cruise line to select.
Households with income levels of $100K – $249K are significantly more likely to seek out travel guidance through social media, tour guides, and tour operators.
For a free copy of part two of the The U.S. Luxury Traveler Study 2022, questions or to schedule an interview, contact Chanttel Allen at [email protected].
About The Olinger Group
For almost 30 years, The Olinger Group has given Fortune 1000 clients across the country the knowledge they’ve needed to reach, not just the low-hanging fruit, but the juicier stuff above. Headquartered in New Orleans, the firm’s passion lies in doing meaningful research that can shape lives in an extraordinary way and help brands help others live well. Aligning this objective with the Health & Wellness and Luxury categories, The Olinger Group provides strategic, data-informed solutions through full-service market research that drive business transformation and growth for these specialties. To learn more about The Olinger Group’s expertise, visit www.olingergroup.com.
SOURCE The Olinger Group
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