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The one-size-fits-all approach to travel marketing has almost never worked

July 9, 2022 By admin Leave a Comment

Mont-Saint-Michel, Normandy, France

The one-size-fits-all approach to travel marketing has almost never worked, so travel marketing teams are creating products that better match customer needs. In addition to personalization, travel companies are adopting technology to modernize the traditional booking experience. With their size and scale, these companies have vast amounts of data that can now be incorporated … [Read more...] about The one-size-fits-all approach to travel marketing has almost never worked

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