• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Travel Marketing

Travel and Tourism Trends

  • Travel Event Calendar
  • Sponsored Post
  • About
    • Redrawing the Map of Travel Marketing
    • How We Work with Tourism Ministries to Promote Travel Destinations
    • Why Travel Agencies Should Partner with TravelMktg.com – Let’s Promote Destinations Together
  • Contact

Ryanair: Welcome to Paperless Travel World

November 7, 2025 By admin Leave a Comment

There’s something almost comic in how quietly air travel shifts under our feet. One day you print your boarding pass at home, carefully fold it, slip it beside your passport, and the next day you’re told that piece of paper is basically obsolete. Ryanair has decided to lean fully into digital boarding passes now, nudging everyone into the app-and-QR-code routine. It isn’t packaged in poetry; it’s just the new expectation. And so the familiar ritual of smoothing out a crumpled printout in line becomes the new ritual of making sure your phone is charged, the app hasn’t logged you out, and your screen brightness isn’t embarrassingly low when the scanner refuses to cooperate.

What this doesn’t mean, despite some anxious headlines, is that anyone without a smartphone is now banned from flying. The older traveler who still writes phone numbers in a little notebook, who checks in online with the help of a family member or a neighbor, can still show up at the airport and get a boarding pass printed. The only thing that truly breaks the system is arriving without checking in online first—because that fee has been part of Ryanair’s script for years already. In other words, this isn’t a revolution so much as a continuation of a trend that’s been happening quietly since airlines realized they could shift the little administrative tasks to passengers themselves.

There’s a kind of nostalgia around the disappearance of the paper boarding pass. Not because it was beautiful—usually it was thin and wrinkled and easy to lose—but because it felt physical, something you could tuck into a book after a trip and rediscover months later. A small receipt of having gone somewhere. Now that memory gets replaced by… nothing really. A screenshot buried in your phone gallery between grocery lists and screenshots of memes. It’s the same journey, just less tangible. We traded clutter for convenience, even when the convenience sometimes glitches.

Yet, if we’re honest, the experience of Ryanair travel remains exactly what it always was: a long queue that starts before it needs to, a bit of controlled chaos at the gate, the thrill of stepping onto the aircraft steps in the open air, the cheap ticket that made the whole idea of going somewhere feel accessible. The shape of the boarding pass may have changed, but the feeling of lift-off—your seat vibrating, the ground shrinking, the sudden realization that you are actually leaving—stays the same. The paper was never the journey. It was just the bookmark.

There’s a funny kind of irony in the photo. The giant departures board glowing in Ben Gurion Airport, rows of gates feeding every direction of the compass: Larnaca, Frankfurt, Vienna, all the usual suspects flickering in their green status codes. Below it, the familiar red stripe of the duty-free shop that every traveler ends up wandering through half-awake, half-bored, half-hoping to find a miracle snack that costs less than a sandwich downtown. People sit alone or in pairs at plastic tables, eyes on screens, luggage hugged close. It’s a scene so ordinary for anyone who has flown through Tel Aviv that it feels almost like déjà vu.

Tel Aviv Airport

And yet, the airline I was writing about—Ryanair—doesn’t fly here anymore. They packed up and left the Israeli market some time ago, taking with them those famously cheap fares that once made a spontaneous trip to somewhere Mediterranean feel like buying a bus ticket. In retrospect, it almost feels like a breakup no one quite processed. One of those “we’ll see each other again, maybe” situations that actually meant “no, we won’t.” And now I’m here, talking about digital boarding passes in a terminal where Ryanair has become a ghost of a flight schedule that used to exist. Big mistake. Very big. Huge.

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • Why I Hate the All-Inclusive Model
  • Christmasland in New Taipei City 2025, Nov. 14–Dec. 29, Taiwan
  • See the Statue of David in Florence, Italy
  • A holiday in Poland can help to support Ukraine
  • If you want to go on holiday but aren’t sure which destination you want: Try Bordeaux, France
  • Explore Lyon on a double-decker bus
  • Catania, Sicily – A City That Pulls You In
  • Promoting Travel Destinations through Engaging Video Reportage
  • For digital nomads with wanderlust
  • Choosing the right eSIM for travel

Media Partners

From the Temple of Debod to the Royal Palace: Madrid Reveals Itself
Finding Egypt in Madrid: My Afternoon at the Temple of Debod
Galicia and Galicia: Echoes Across Europe
A Sacred Niche in the Hills: Elijah’s Cave in Haifa
Sardinia in Stillness: The Art of Slowing Down by the Sea
Sicilian Sands: A Sun-Kissed Escape to the Shores of the Mediterranean
Seattle Sets Sail: Waterways Cruises Introduces New Summer Experiences
Plovdiv: Among the Seven Hills, Echoes of Empires Whisper
The Eternal Sentinel of Sofia: the Alexander Nevsky Cathedral in Sofia, Bulgaria
Kraków’s Historic Gateway: St. Florian’s Gate

Media Partners

Japan, China, and Taiwan: A New Triangle of Risk — and a Window of Opportunity for Japan
Ghost Kitchens as Infrastructure: The Shift from Restaurants to Intelligent Food Networks
The Zoom Divide Nobody Saw Coming
The Perfect Budget Content-Creator Kit
Reimagining Prague’s Tourism Future Through Immersive Media and VR Museums
Israel’s Urban Paradox: Tel Aviv Moves, the Rest Stand Still
American Express Global Business Travel (GBTG): Understanding the Business and the Investment Case
Why the Canon R8 Paired With the New RF 45mm f/1.2 Lens Quietly Becomes the Content Creator’s Sweet-Spot
The Future of Travel: A $15.5 Trillion Industry
The Immersive Experience in the Museum World

Copyright © 2022 TravelMktg.com

Market Analysis & Market Research