Online travel platforms can help to distribute tourism away from oversaturated hotspots in a few different ways:
By promoting alternative destinations: Many online travel platforms have a wide range of destinations available to book, and they can use their marketing channels to promote destinations that are less well-known or less crowded. This can help to encourage tourists to consider visiting these destinations instead of more popular, oversaturated hotspots.
By providing information about off-the-beaten-path destinations: Online travel platforms can also provide detailed information about off-the-beaten-path destinations, including information about local culture, attractions, and accommodation options. This can make it easier for tourists to plan a trip to these destinations and can encourage them to visit these places instead of more popular destinations.
By offering incentives for visiting alternative destinations: Some online travel platforms may offer special deals or discounts for visiting alternative destinations in order to encourage tourists to visit these places. For example, a platform might offer a discounted rate for a hotel in a less popular destination in order to encourage tourists to visit that location.
By enabling responsible tourism practices: Many online travel platforms also promote responsible tourism practices, such as supporting local businesses and minimizing the impact on the local environment. By encouraging tourists to engage in these practices, online travel platforms can help to distribute tourism more evenly across different destinations and mitigate the impact of oversaturation in popular hotspots.
Overall, online travel platforms can play a role in distributing tourism away from oversaturated hotspots by promoting alternative destinations, providing information about off-the-beaten-path destinations, offering incentives for visiting these places, and enabling responsible tourism practices.