• Skip to main content
  • Skip to secondary menu
  • Skip to footer

Travel Marketing

Travel and Tourism Trends

  • Travel Event Calendar
  • Sponsored Post
  • About
  • Contact

The Luxury Group by Marriott International Unveils New Trends and Personas in Asia-Pacific Luxury Travel

July 1, 2024 By admin Leave a Comment

The Luxury Group by Marriott International has conducted extensive research among affluent travelers across six key markets in Asia-Pacific (APAC), revealing insightful trends and preferences in luxury travel. The study highlights a significant increase in spending on leisure travel, with 68% of respondents planning to invest more in their travel experiences over the next year. This trend is especially pronounced among Indian high-net-worth (HNW) individuals, with an impressive 89% indicating an intention to spend more on travel.

Australia has emerged as the top destination choice for luxury travelers in the next 12 months, surpassing Japan, with 46% planning to visit the country. This preference is even stronger among Indian HNW tourists, 69% of whom are planning a trip to Australia. Overall, 74% of respondents plan to travel within the APAC region, demonstrating a strong preference for intra-regional holidays.

One of the primary drivers for luxury travel is high-end gastronomy, with 88% of respondents planning their holidays around food experiences. This culinary focus is further emphasized by the fact that 83% choose destinations to visit award-winning restaurants, and 81% select hotels based on their fine dining options.

The report identifies three new personas of luxury travelers: the ‘Venture Travelist,’ who combines business opportunities with leisure travel; the ‘Experience Connoisseur,’ predominantly Millennials seeking personal enrichment and unique experiences; and the ‘Timeless Adventurer,’ over-65s keen on exploring destinations before they become mainstream.

These findings underscore the evolving landscape of luxury travel in Asia-Pacific, driven by a desire for deeper, more meaningful experiences, often centered around food and family connections. Marriott International’s new insights provide a roadmap for catering to these discerning travelers, ensuring that their luxury travel offerings align with the aspirations and motivations of this elite segment.

Filed Under: News

Reader Interactions

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Footer

Recent Posts

  • America’s Shrinking Welcome Mat: How Tourism Is Suffering from Economic Policy and Political Climate
  • Will Alcatraz Lose Its Charm as a Tourist Destination?
  • Europe’s travel chaos is a sign of things to come
  • STARLUX Airlines Opens a New Gateway from Ontario to Taipei
  • Burano: A Colorful Mirage That Fails to Deliver
  • Thames Reflections: London’s Past and Future Through the Lens of a Cruise
  • Bridges of Connection: Millennium Bridge, London
  • The Camera vs. Smartphone Selfie Debate for Travel Photography
  • The Gothic Majesty of London’s Legal Heart
  • London’s Layered Skyline: A View Through History

Media Partners

Bridging Strategy and Innovation: Pioneering Marketing Development in a Rapidly Evolving Landscape
The Power of Photography in Travel Marketing: Selling Stories Through the Lens
Cybersecurity Digest
Virtuous Secures $100M Funding Round Led by Susquehanna Growth Equity (SGE)
Gartner Survey: Only 52% of Senior Marketing Leaders Can Prove Marketing’s Value, as Nearly Half of CMOs Face Perception Challenges
Building your influencer marketing strategy?
Transforming Abstract Ideas into Engaging Visual Representations
Strategies for Multichannel Market Development
Crafting a Comprehensive Content Strategy for a Political Influence Blog
Comprehensive Market Research Reports for Strategic Business Decisions

Media Partners

Canon RF 75-300mm F4-5.6 Review: An Affordable Classic, But Not a Breakthrough
Overview of Sony FE 50-150mm F2 GM Telephoto Zoom Lens
Secrets to Super Sharp Photography Revealed
Streamlining Photography Workflow with Project Management Tools
Capturing Moments of Uncertainty: A Photographer's Subtle Challenge
Camera Resolution: Does Size Matter?
Inspiration on a Budget
Mastering Low-Light Photography: Capturing the Ambiance of a Dark Restaurant
How to Become an Internationally Recognized Photographer
Cloudflare’s Content Credentials: A Game Changer for Photographers in the Age of AI

Copyright © 2022 TravelMktg.com

Market Analysis & Market Research