The Slovenian Tourist Board has introduced three new initiatives to enhance the country’s tourism and sports visibility. These include “Sounds Like Slovenia,” a series of immersive audio stories; Alma, an AI-powered virtual assistant on slovenia.info; and the “Slovenia – Sports Destination” website. Alma provides personalized content from over 50 verified sources, positioning slovenia.info as a key resource for visitors. The Sports Destination website aids in organizing sports events and offers comprehensive information on sports-related activities and accommodations. These projects aim to captivate and inspire international tourists by showcasing Slovenia’s natural beauty, cultural treasures, and top-notch facilities.
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