ITB Berlin is an international travel trade show that takes place annually in Berlin, Germany. It is the world’s largest travel trade fair, bringing together representatives from the tourism industry, including travel agents, tour operators, airlines, hotels, and destinations from all over the world.
The trade fair serves as a platform for exhibitors to showcase their latest products, services, and travel destinations to a global audience. The event features various segments, such as Adventure Travel & Responsible Tourism, Cultural Tourism, LGBT Travel, Medical Tourism, and Youth Travel, to name a few.
In addition to the exhibition, ITB Berlin also hosts a comprehensive program of conferences, workshops, and networking events that cover the latest trends, issues, and challenges in the tourism industry. These events attract experts, thought leaders, and professionals from different sectors, providing a forum for discussions, exchange of ideas, and collaboration.
ITB Berlin has been held annually since 1966, and it attracts tens of thousands of visitors and exhibitors from around the world. The trade show is organized by Messe Berlin GmbH, which is one of the world’s leading trade fair companies, and it is considered a must-attend event for anyone involved in the tourism industry.