FITUR 2024, the International Tourism Trade Fair, hosted by IFEMA MADRID from January 24 to 28, 2024, stands as a global beacon for promoting environmental consciousness, social responsibility, and corporate governance in the tourism sector. This year, the event emphasizes sustainability and accessibility as primary themes, showcasing initiatives and fostering discussions to drive positive change in the industry.
Key Highlights:
FITUR 4all: Accessible Tourism Focus
Debuting in this edition, FITUR 4all spotlights the significance of advancing towards accessible and inclusive tourism. This section is dedicated to highlighting initiatives, technologies, and strategies fostering equality and inclusivity in travel experiences.
Recognition of Sustainable Stands
Exhibitors’ efforts towards sustainability will be acknowledged through the Sustainable Stand Awards. This initiative aims to honor and celebrate exhibitors’ endeavors in reducing their environmental impact and promoting sustainable practices at FITUR.
Measuring Carbon Footprint
IFEMA MADRID commits for the second year in a row to measure the event’s carbon footprint. This initiative reflects the firm dedication to sustainability and environmental awareness, with a pledge to reduce detected levels at subsequent editions.
FiturNext Observatory
The Fitur Next Observatory will recognize and reward tourism initiatives contributing to revitalizing territories, alleviating depopulation, fostering local employment, reducing rural-urban disparities, and promoting sustainability.
Diverse Sections Emphasizing Sustainability
Various thematic sections within FITUR, such as FITUR Woman, FITUR LGBT+, FITUR Screen, FITUR Sports, FITUR Lingua, FITUR Cruises, and FITUR Talent, focus on destigmatizing, redistributing tourism activity, and addressing social and economic challenges within the industry.
Program Highlights:
Expert-Led Discussions
FITUR Next will curate discussions, activities, conferences, and round tables focusing on depopulation, territorial revitalization, and sustainable tourism models. Experts will share insights and strategies to tackle these challenges.
FITUR 2024 positions itself not just as a trade fair but as a catalyst for change, championing sustainable and accessible tourism. Through its diverse sections, recognitions, and expert-driven initiatives, FITUR aims to inspire, educate, and foster collaboration towards a more responsible and inclusive tourism industry.