Mont Saint-Michel draws three and a half million visitors a year. On the causeway, they are indistinguishable from one another—a slow procession of cameras and daypacks moving toward the same spire under the same gray Norman sky. They booked through different platforms, arrived from different countries, and carry entirely different expectations. The marketing that brought each … [Read more...] about The one-size-fits-all approach to travel marketing has almost never worked